Brightening Shampoo for Blonde, Lightened & Gray Hair

Your hair is made up of different types of bonds responsible for its health, strength, and shape. When hair is damaged by hair color, hot tools, the environment, or even everyday styling, those bonds break. Bond repair treatments help fix those broken bonds so your hair looks and feels healthier. While you can still get these hair repair treatments in salons, you can also do them at home, thanks to an array of easy-to-use, high-performing bond-strengthening products designed to repair even the most damaged hair.

You might be asking yourself if you really need these highly reparative products, and the answer is, most likely, yes, especially if you regularly expose your hair to chemicals and/or heat styling. Even the best, most moisturizing hair color is going to change the structure of your hair, compromising it to a degree. While heat protectants act as great shields when you're flat ironing, blow-drying and curling, your hair is still going to feel some of the heat. Even if your routine doesn't include obviously damaging steps, hair bonds can break from exposure to the sun or pollution, everyday detangling and styling — even the natural aging process causes some wear and tear. And consider this: bond repair treatments don't just repair the damage you can already see; they also protect against future damage.

In a word: everyone. Most bond-building hair treatments are designed for all hair types and textures. And fun fact: curly and coily hair types have more bonds than their straight-haired counterparts, so bond repair can be even more beneficial for these delicate textures.

There really is a product for everyone and every hair need. If your hair is generally healthy, a bonding treatment used every other week can be great for maintenance. If your hair is dry and/or frizzy, in addition to shampoo and conditioner, your key products will be a hair mask used two to three times a week, a treatment used once a week, and a leave-in every time you wash to smooth frizz and flyaways. If you're coloring your hair, you should be using products specifically designed to prevent color fade and maintain brightness. You'll also want to mix a bond additive with your hair color to prevent further damage. Whether the damage is caused by color, hot tools, chemical services, or tight hairstyles, you'll want the wash day essentials: bonding shampoo, conditioner, treatment, and a leave-in.

Our pro-quality purple shampoo helps repair, protect, and hydrate while brightening and neutralizing brassiness on blonde, lightened, and gray hair. Apply to wet hair, lather fully, leave on for 3-5 minutes, then rinse. SLS/SLES-free, paraben-free, phthalate-free, and cruelty-free. The product bottles are recyclable. Neutralizes brassiness in one use and hydrates from roots to ends.

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