Clairol Platinum Blonde Permanent Hair Dye, Pack of 1

Introducing Clairol Blonde It Up Permanent, our most advanced blonding system that can lighten hair up to 5 levels without the use of bleach. The secret lies in our patented AminoLift Technology, which effectively lifts pigments within the hair, while the AminoGlycine Complex helps protect the hair's natural keratin and protein, maintaining its structure.

The result? Hair that is up to 5 levels lighter, with a conditioned, soft, and glossy finish, without the damaging effects of bleaching. To complete the process, we recommend using the Shimmer Lights Conditioner, your blonde's new best friend. This conditioner helps tone down brassiness and maintain the brightness of your lightened hair. You can use it immediately after lightening for a cool, neutral tone, or 1-2 weeks later to prevent brassy tones from developing.

Key features of Clairol Blonde It Up Permanent:

1. 5X LIGHTER: Our advanced blonding system can lighten hair up to 5 levels.
2. BLEACH FREE: Enjoy a conditioned, soft, and glossy finish without the use of bleach.
3. WITH SHIMMER LIGHTS CONDITIONER: This conditioner helps tone down brassiness and maintain the brightness of your lightened hair.
4. LESS DAMAGE: Our patented AminoLift Technology effectively lifts pigments within the hair, while the AminoGlycine Complex helps protect the hair's natural keratin and protein.
5. ADVANCED BLONDING SYSTEM: Clairol Blonde It Up Permanent is your blonde's new best friend, offering the most advanced blonding system that can lighten hair up to 5 levels without the side effects of bleaching.

In conclusion, Clairol Blonde It Up Permanent is the solution for those seeking a dramatic yet gentle blonde transformation. With its innovative technology and the complementary Shimmer Lights Conditioner, you can achieve the desired blonde look while maintaining the health and vibrancy of your hair.

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