Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

From the Manufacturer: Keeping Your Blonde Hair Cool

FOR BLONDE & SILVER HAIR COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that eliminates unwanted yellow tones. The unique formula, designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair, banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair, lather, leave in for 1 – 3 minutes, then rinse. Use 2 – 3 times a week. Neutralizes yellow and warm tones.

HERE'S WHY YOU'LL LOVE IT: - Long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair* - Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together.

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

COLOR BALANCE PURPLE | DEFY DAMAGE | YOUTHLOCK | K-PAK COLOR THERAPY | MOISTURE RECOVERY | HYDRASPLASH | BLONDE LIFE

Customer Reviews: 4.6 out of 5 stars (13,248 reviews) | 4.7 out of 5 stars (4,869 reviews) | 4.5 out of 5 stars (427 reviews) | 4.7 out of 5 stars (5,284 reviews) | 4.7 out of 5 stars (3,411 reviews) | 4.7 out of 5 stars (1,419 reviews) | 4.6 out of 5 stars (1,882 reviews)

Price: $23.00 | $25.00 | $25.00 | $23.00 | $23.00 | $23.00 | $25.00

HAIR TYPE: Color-Treated | Processed, Color-Treated | Mature, Dry | Thick, Coarse, Curly | Thin, Fine, Wavy | Blonde, Highlighted

HAIR CONCERN: Fading, Damage, Breakage | Damage, Split Ends, Breakage | Dryness, Dullness, Brittle | Fading, Damage, Breakage | Dry, Frizzy, Breakage | Dry, Dull, Lifeless | Damage, Brassy, Dullness

BENEFITS: Repair and Protect Color | Strength and Protection | Bounce, Shine, Manageability | Repair and Protect Color | Moisturize, Soften, Shine | Hydration, Shine, Lightweight | Brighten, Nourish, Strengthen

KEY INGREDIENTS: Keratin, African Manketti Oil | Moringa Seed Oil, Arginine | Collagen, Buriti Fruit Oil | Keratin, African Manketti Oil | Sea Kelp, Jojoba Oil | Sea Kelp, Coconut Water | Monoi & Tamanu Oil, Arginine

FRAGRANCE: Pear, Apple, Cedarwood, Amber | Apple, Tuberose, Sandalwood | Cucumber, Gardenia, Warm Musk | Pear, Apple, Cedarwood, Amber | Orange, Hyacinth, Vanilla | Lemon, Green Apple, Coconut | Nectarine, Jasmine, Vanilla

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