L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color for Dark Ash Blonde

Since 1973, L'Oreal Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and luminous hair color that lasts and lasts. Our unique Fade-Defying Color and Shine System, which pairs our translucent gel formula with our famous Care Supreme Conditioning treatment, is what makes Superior Preference hair color so special. The end result is beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades to help you find your own signature color.

For gorgeous, fade-defying hair color with dimension, the Superior Preference Permanent Hair Dye Kit is the perfect solution. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine.

Since 1973, L'Oreal's Superior Preference hair color kits have been our gold standard in hair dyes, with over 50 shades to choose from, ranging from luminous red to cool ash blond, to deepest black, allowing you to find the perfect shade for you.

L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème.

Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics. We are committed to innovation and excellence, ensuring that our products deliver exceptional results every time.

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