Softsheen-Carson Dark and Lovely Fade Resist Permanent Hair Color, Jet Black

Softsheen-Carson, a brand with over 110 years of experience, has dedicated itself to providing beauty solutions for consumers of African descent. Their innovative and tailored products cater to the unique needs of diverse hair types, including curly, wavy, natural, relaxed, and transitioning tresses.

The Fade-Resist Rich Conditioning Color is a testament to the brand's commitment to excellence. This formula features Dark and Lovely's exclusive Moisture Seal technology, delivering double the conditioning power to help protect relaxed and natural hair during the coloring process. The result is silky, shiny hair with a luxurious, rich color that can last up to 8 weeks.

Infused with a blend of three fruit oils – shea, avocado, and olive – the nourishing conditioner provides intense nourishment from root to tip, ensuring healthy and vibrant color. The permanent, non-drip hair color offers up to 100 percent gray coverage, while also helping to protect colored hair from breakage.

Softsheen-Carson's product range caters to diverse hair care needs, offering a variety of options from temporary to permanent, fade-resistant dyes, as well as reviving colors with shampoo-in, spray, and conditioning color choices. This versatility empowers people of color to celebrate their unique looks and styles, catering to their individual preferences and hair type requirements.

According to Nielsen ScanTrack unit sales data for the US women of African descent haircolor category, Softsheen-Carson is the #1 haircolor brand designed for this demographic, with the latest 52 weeks ending on 11.09.19 showcasing their market-leading position.

The brand's commitment to innovation and tailored solutions is a testament to their understanding of the diverse needs of their consumers. By delivering vibrant, fade-resistant color and intense conditioning, Softsheen-Carson continues to be a trusted partner in helping people of color achieve their desired looks and maintain the health and vibrancy of their hair.

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