REDKEN Blondage Color Depositing Purple Shampoo for Blonde, Bleached or Highlighted Hair

Redken's Blondage Haircare System: Transforming Blonde and Highlighted Hair

Redken's Blondage line offers a comprehensive solution for blonde and highlighted hair types that need to correct brassy, unwanted yellow tones and achieve a cooler, brighter blonde result. The Blondage collection features a range of products, including a purple shampoo, conditioner, and hair mask, designed to neutralize brass and condition dry hair.

The Purple Shampoo is formulated with citric acid to strengthen hair while neutralizing brassy, yellow tones that can develop in blonde and highlighted hair. The Purple Conditioner gently moisturizes and tones away brassiness, leaving hair soft and vibrant. The star of the Blondage line is the Express Anti-Brass Mask, which transforms blonde hair in just 5 minutes, delivering a cooler, more neutral tone.

Using the Blondage system as a complete regimen helps remove unwanted warmth, moisturize, and add instant brightness to blonde and highlighted hair. The purple pigments in the products work to counteract yellow undertones, resulting in a noticeably cooler, brighter blonde shade.

Redken Blondage is designed for those seeking to maintain a salon-fresh, vibrant blonde color between appointments. The time-release toning technology in the mask allows for customizable results – apply for 5 minutes for a slight cooling effect, or up to 10 minutes for a more dramatic, cooler-toned blonde.

Compared to Redken's other color-care systems, Blondage is specifically formulated for blonde and highlighted hair types, while Color Extend and Color Extend Magnetics are suitable for all color-treated hair. Blondage focuses on toning and neutralizing brassiness, while the other lines primarily prevent color fading and add shine.

To use the Blondage system, replace your regular shampoo and conditioner 2-3 times per week, alternating with the Color Extend Magnetics line to maintain healthy, vibrant color. The Express Anti-Brass Mask can be used as a weekly or bi-weekly treatment, depending on your desired level of coolness.

In addition to its innovative haircare solutions, Redken is committed to sustainability and conscious manufacturing. The brand uses renewable energy in its factories and aims to reduce virgin plastic in its packaging. Redken also supports the LGBTQ+ community by providing free virtual education to hairdressers, ensuring the salon is a safe space for all.

Whether you're a natural blonde or have highlighted hair, the Blondage system can help you achieve the cooler, brighter blonde you've been craving. Discover the transformative power of Redken's toning expertise and embrace your most vibrant, healthy-looking blonde yet.

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