Kristin Ess The One Purple Shampoo for Blonde Hair

The Kristin Ess Purple Shampoo contains the proprietary Zip-Up Technology™, a strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade. Kristin Ess states, "I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I've always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass."

To achieve the desired cleansing and conditioning, Kristin Ess recommends using these universal, sulfate-free products that cleanse and deeply condition the hair, leaving it feeling moisturized, full, and looking shiny from root to tip. The shampoo contains ultra-violet pigment, is brass-reducing, provides intense toning, and restores shine, all while being sulfate-free.

For application, Kristin Ess advises to apply a quarter-size or more of the shampoo into the palm, depending on the thickness of the hair. Apply the shampoo to wet hair, massage it into the scalp to create a rich lather. When using the purple shampoo, ensure to apply more product where there is more brass. Let the shampoo sit a little longer towards the root, where the hair is less porous and more warm, and then let it run through the ends as you shampoo. Rinse the shampoo thoroughly and follow with a conditioner or a hydrating mask.

The Kristin Ess Purple Shampoo is cruelty-free and keratin-safe, free of sulfates, parabens, and phthalates.

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